You know what services you want to offer and how much you’re going to charge… but how exactly do you land a Client?
Network, network, network! 100% of my Clients have been acquired through either Facebook or word of mouth – mainly Facebook – so networking is key. There are so many different Facebook groups out there for VAs where you can advertise your services or apply to inquiries of people looking for a Virtual Assistant. Just type in VA or Virtual Assistant in your Facebook search bar and you’ll find plenty. I started reaching out to every person who was looking for a Virtual Assistant and I regularly placed advertisements for myself too.
Apply to job boards. There are actually a few Virtual Assistant job boards where you can apply for openings or advertise your services. Here are a few to check out:
Always respond to an e-mail from a potential Client, even if you’re not wanting to take on any extra work at the moment, because you never know when an opportunity might arise with them. There have been a couple of times where a Client just needed me to fill-in for a few days while their normal VA took vacation or was out sick. I always jumped at these opportunities, and a couple of them have actually turned into full-time Clients now!
Think of people who could benefit from your services. I have a friend whose mom is a Virtual Assistant for some Amish workers which is a BRILLIANT idea. If you think about it, the Amish businesses aren’t allowed to have phones or use the Internet or anything like that but they still need to be efficient and be able to take orders and communicate with their customers. Using a Virtual Assistant allows them to do all of that! The Virtual Assistant can answer phone calls and take messages and record orders and then contact the customers with replies, as well as other types of duties that require modern technology. Think outside the box of people who need administrative work done but don’t have the time or the technology or maybe even the skills to do it and reach out to those people. Do you know of a business that could use some extra help but just can’t bring someone on as an employee? Reach out to them. Let them know why you’d be beneficial to their team and how a Virtual Assistant could be the right solution for them.
It might take some time to find your ideal Client – the one who you mesh with so well that work doesn’t feel like work. Just be patient and keep building up your portfolio and increasing your skills in the meantime.
As always, feel free to leave any questions that you have in the comments section because next week I’ll be answering them in my final edition of this Virtual Assistant series!